What are promotional products? Promotional products are a marketing strategy wherein printed items with a logo or other pieces of company info are handed out as keepsakes. The promotional products can range from a bag, calendar, cap, custom campfire mugs, clock, diary, pen, etc. They are very useful as giveaways at events, such as exhibitions and product launches. Aside from that, non-profit organizations are able to use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will discuss the importance of promotional products lets check it out!
They can become a business card. The customers will be informed who they are, what they sell and what they support once they will be given the promotional products. Aside from that, promotional products are usable unlike business cards. The customers are able to remember the name and logo of the company that gave them the product. Remember that the promotional giveaways also have your contact information just as business cards have.
It is a low-cost marketing strategy. The company can reach potential customers on a large-scale while saving money that can be used for other parts of the business. It is an economical advertising option than newspaper ads, TV, and radio. Companies that manufacture promotional products such as Perfect Imprints, keep the prices very low for mass distribution so shop now for your business to grow.
It acts as a gift to the customers. when you give more freebies than your competitors, more people would want to buy from you. You can not only promote your business but also say thank you to them.
The promotional products are also for your employees to enjoy. The pens, stress balls, or coffee mugs can be used when they are at work. Its a great way to reward the employees who helped the business reach its goals.
A lot of studies have been made that prove how effective it is. One study conducted in the U.S. indicated that 8 out of 10 consumers have one to 10 promotional products. A report from PPAI indicated that 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. Another report claims that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.
It can help your company to build brand awareness. It is much easier for your customers to identify your business from the logo imprinted on the products. If your promotional product is a t-shirt, then people can use this to go to the gym, school, shopping and etc. so your brand also goes around with them.
Lastly, the promotional products handed out must be of high-quality to ensure you will have loyal customers. It was reported on a website that customers who received a promotional product scored 52% higher than a letter only.